NEW WAVE COLLECTION
The New Wave movement sought to discard elements of typography which had seemed like unbreakable rules, and reinvent ways to divide and visually pull focus to text. New Wave breathed new life into a typography industry bound by order and neatness.
Our New Wave collection represents a play between highly contrasting shapes and negative space, mixing bold typography and script fonts together in playful, dynamic compositions.
This is a design led more by the eye and less by standard rules, embracing experimental approaches and impactful layouts.
Discarding strict rules for a design built to emphasise your messaging with unexpected layouts & playful typography
BEHIND THE COLLECTION
Using bold typography alongside script font, and playing with that contrast as well as negative space, allows us to embrace and appeal to all aspects of your aesthetic - the romantic and the refined, the masculine and the feminine, the structured and the playful.
It’s a collection piece that nevertheless allows for so much of your personality to shine through as we focus on the elements of your stationery that need to be foregrounded, and play with visual expectations to emphasise what needs to be prioritised in your messaging.
