THE SOJO KITCHEN PROJECT
Sojo Kitchen approached us to work on their brand identity.
As an award-winning boutique catering and events company, they wanted to evolve, with a creative direction which positioned them at the forefront of modern food design. Fresh, clean, modern, approachable, and forward-thinking.
We undertook a full brand redesign for Sojo Kitchen. We conceptualised new approaches across their branding, event design, art direction, photography styling, marketing, digital assets, and website design, to ensure cohesion across the brand to allow the business to continue to grow.
BEHIND THE
SOJO KITCHEN PROJECT
We designed an editorial identity with an edge. Easily adaptable over the many facets of the brand, the aim was to have longevity, working around an existing logo mark for packaging and uniform but injecting the brand elevation and freshness the business needed.
The subtle main logo helps to establish Sojo Kitchen’s position in the luxury market, as does the understated typography and neutral colour palette, designed to complement the stylised, editorial food photography it accompanies.
This is a brand whose food concepts reference magazine editorials. The food is above all extraordinary, but also designed for aesthetic appreciation. Our role was to ensure their branding mimics this brand promise, of editorial elevation and subtle luxury.
